Showing posts with label ebook. Show all posts
Showing posts with label ebook. Show all posts

Saturday, March 2, 2013

Add A Title To Your KDP Bookshelf

(This is step #10 of my How To Publish An Ebook thang.)

Kindle Direct Publishing isn't particularly difficult to work with.

Let's suppose you have created an eBook and you've formatted it for the Kindle. Suppose further that you've shown this Kindle-formatted file to a dozen or so advanced readers. Suppose even further that the editor you hired and these advanced readers assure you that the eBook is flawless, perfect, and without any typographical errors, grammatical errors, or spelling errors.

You have to make sure the quality of your eBook is perfect, perfect, perfect, because it bears the stigma of being self-published. Self-published works are looked down upon by many readers. Traditional publishers want everyone to believe "self-published books are trash." They want to serve as gatekeepers. They would like you to believe this is to protect the reading public from a flood of low-quality self-published works.

I wish that were the case. They are simply businesses trying to make the most money they can for their shareholders. They aren't really running a conspiracy to bring in the antichrist or to persecute you. If they believed he could make them a lot of money, they'd publish the devil himself.

Truly, traditional publishers produce edited works day in and day out. But traditional publishers also exclude works from publication for other reasons:
  • they pursue different markets, 
  • they already have similar titles for sale, 
  • they don't publish Commies, Whigs, or Delusional Paranoids.
It is the responsibility of the self-published author make a lie of the traditional publisher's aspersions about his work.

A thousand self-published works can be great, but all it takes is for the reader to get one low-quality work to vindicate the traditional publishers' propaganda.

Once you upload your eBook to the KDP Bookshelf, there's a chance you'll create that bad impression about self-published work. So, now is a good time for you to ask yourself for the last time why you are self-publishing and also to ask whether you're deluding yourself about your deathless prose.
(You can find the bullet-point outline of How To Publish An Ebook here.)

Friday, March 1, 2013

Create An Account On Kindle Direct Publishing

(This is step #9 in my How To Publish An Ebook thang.)

I'm only telling you what I do. If you prefer to publish on the Nook or through the iBookstore, write a howto for that step, let me know, and I'll link to it. If you prefer to publish on Smashwords, nag me and I'll write that up, too.

Getting an account on Kindle Direct Publishing (KDP) is pretty simple. You will need to know a few things before you start, or be ready to do some scurrying to get the info at the last minute. Since Amazon will be sending money your way, you need to give them a tax ID number. So, have your Social Security Number available. (If Social Security is an entitlement, why is your SSN a Tax ID?) You'll also need to give Amazon a place to send your money. So, have your bank account's routing number.

I didn't say this earlier, but I should have. After you go to the County Clerk to register your business name, make a side-trip to your bank and talk to someone who can create a new account for your ebook money. You'll want a separate account for all your ebook income, and when you get that, you'll want to make sure you confirm the account's routing number.

If you're smarter than I am, you've established a budget for your ebook publishing venture. If you haven't established a budget, stop right now and plan one.

When you create the ebook account, just put that much money into this bank account plus some margin as working capital. If the account has a minimum balance, make that or 15% (whichever's larger) the extra margin amount.

If you're a genius savant with technology, you can probably create your KDP account while you're sitting in the bank and you've got that info at your fingertips. Otherwise, make sure you've got the paperwork at hand to answer the questions KDP will ask.

When you've got everything set up with KDP, you'll be able to publish your ebook. If you've already made your ebook's MOBI file and have put all their metadata in exactly the way you want, you're ready for the next step.

Otherwise, get to work with Sigil, Calibre, etc. and your ebook perfect.

You did proof it and run it past a dozen beta-readers, didn't you?

Here's another thing I didn't warn you about: You have to hire an editor. You need someone who isn't you to scour the ebook looking for typos, grammatical errors, spelling mistakes, and stupid stuff. The main thing that makes self-published books suck is the failure to take this step.

Oh, you might say, "I blew my budget on art work and have none left to hire an editor."

In that case, find another impoverished ebook writer, or the most pro-active of your beta-readers, and set up a barter arrangement. "You edit my book, and I'll edit yours... Or paint your bike shed. Or something..."

Just Make Sure Your Book Is As Close To Flawless As You Can Make It.
(You can find the bullet-point outline of How To Publish An Ebook here.)

Thursday, February 21, 2013

Reverse Engineering ePubs

When you publish an ebook, you should study what others have done. There are some serious adults out there who can do some marvelous things in ebook design. And when you try to do the same, it can end up looking lame. The way to save yourself from looking lame is to learn what the serious adults did and so something similar.

I am a firm dis-believer in DRM. I think it is the tool of the devil and I will never willingly use DRM in anything that I publish. Moreover, DRM is something that one can easily defeat with just a fair amount of Googling. I mention DRM not because I want a flame war but to explain why you might not be able to reverse engineer some of the smart-kids' ebook designs. If you try to study an ebook that's DRM encrypted, you'll have to first defeat the encryption.

I think the great strength of Sigil is how well it works at opening up an existing ebook and showing you its structure. Sigil reads and writes ePub files. But what if the ebook you want to study is in MOBI (Kindle) format. Not to worry. Load the ebook into Calibre and ask it to convert from MOBI into ePub. You do use Calibre to manage all your ebooks, don't you? I've even heard rumors that those sneaky Russians have a way to circumvent DRM with a Calibre plug-in.

Once you have an ebook unencumbered by DRM, open the ebook's ePub file in Sigil and look around. You'll see a table of contents, a cover, content, and metadata. Take notes of what you see.

For instance, study the copyright page of your ebook. How can you make yours look cool and professional? What Tor Science Fiction did was to create an image of exactly the right size and on this image they put text and line-art consisting of the requisite info in the perfect typeface and size. Good idea. I can do the same in my ebook's typeface with my ebook's text.

How about the metadata for your ebook? What should you put in? Grab two or three other ebooks and look at what those guys included. Just make sure that your exemplars should be comparable to your own ebook. If you're making a cookbook, don't study a thriller's metadata. And if you're making a thriller, don't glom onto a cookbook's metadata.

Pay attention to the sequence that the other guys used to organize their ebooks. Do you really need to put the Table of Contents at the front of the ebook? Or the title page? Often times people will look at the excerpt at the front of your work. You don't want this clotted up with a bunch of non-prose that doesn't help the reader toward a buying decision.

Do your chapters have titles that look like "Chapter One" or "The Adventure Begins"? Which do you want to appear in your Table of Contents? What did someone smarter than you do in a similar circumstance?

If you see an ebook that looks amateurish, notice what it is that makes it look that way. Then look at a professional ebook to find out how it creates the opposite impression. Usually, when I see an ebook that looks amateurish, it doesn't have a snazzy enough cover. This is why I prefer to hire out cover design.

The main thing you want to do from this step is to build up checklists of things you don't want to forget to put in your ebook, and to raise questions for which you need to research the answers you'll need later.

(You can find the bullet-point outline of How To Publish An Ebook here.)

Saturday, February 16, 2013

Write A Book

This is part 1 of a bigger collection of posts of "How to publish an ebook."

First you have to write a book. If you have paid attention to Robert Heinlein's five commandments, you've been doing just that. I strongly suggest you NOT try to publish your deathless prose until after you've written a million words.

In addition to your deathless, prose you may want to think of ebook design.

I suggest you use your favorite word processor, but you only want to use a subset of its formatting capabilities. Microsoft Word is a big bloated beast of a program because it enables a ton of different functions you won't use. You won't use multiple columns in an ebook. Things like tables and drop-caps are troublesome--avoid them.

The rationale is that you're going to end up with either a MOBI or an ePub file which are both built on top of XHTML. If you don't see a cool typesetting feature in a lot of web pages, you probably can't put it in an ebook, either. In later steps you'll be converting your book into XHTML and if the converter program barfs, you have to back up and revise your book to avoid the typographic thang which caused the barfage.

Easier to start with a vanilla word processing file. I'm assuming you will be starting with a DOCX file generated by Microsoft Word.

I've never used Scrivener, but if someone reading this has any strong opinions about it I'm all ears. Just keep in mind that whatever you use has to have some mechanism for generating XHTML.

Typefaces are not fonts, but fonts are specific implementations of a particular typeface. If you're not into typography it behooves you to learn just enough to not-suck at book design.

Typefaces come in three flavors: serif, sans-serif, and display. Use sans-serif for forms and signage. Use serif for body text. Use display for headers and titles. This is because centuries ago the monks copying texts found that adding those tittles at the ends of letters made reading faster/easier than without them. Besides, when the Romans carved words in stone, they took pains to make them look nice. That's why many serif typefaces have Roman in their names. And when people used to read newspapers, they often chose the London Times or the New York Times. That's why many typefaces have Times in their name, too.

However, just a word or two works in sans-serif. Popular with Nazis, Communists and highway departments, sans-serif is the typeface of totalitarians. 

There are other times when you want your text to evoke a time or place. Ferinstance, a book about camping might have its title rendered with letters that look like bent pieces of logs. An Algerian face evokes thoughts of the Victorian era, and the Star Trek face evokes a Science Fiction vibe. These are all instances of Display typefaces. They vary to an incredible extent and you don't care about Display typefaces until you get to cover design.

You need to pick a typeface for your ebook that is supported by your e-reader hardware. If you are using Microsoft word, use Times New Roman for everything. That's not exactly what Kindle or the Nook uses, but it's so close you have to be a typeface designer to know.

Next you have to worry about which letters you use in your ebook. You want to use 'single quotes' or "double quotes" and not use ‘single quotes’ or “double quotes”. If you don't replace all these characters, you'll end up with unsightly blocks where these characters are used in your text. Same goes for several other special character.  Microsoft Word likes to make your documents look better and they do so by changing what you type into something that means the same but looks better.

The more of these characters you remove up front when you write your book, the less tweaking you have to do when you get to future steps.

Yes you can fix things downstream, but consider the problem of typos. You want to fix typos in the Word file, and if you do a ton of manual tweaks downstream from the Word file, all those manual tweats will make you not-want to fix typos--or worse, fix those typos in both your Word file and also in the manually tweaked downstream files.

For this reason, it makes sense to tell Word to not-change what you type automagically.

(You can find the bullet-point outline of How To Publish An Ebook here.)

Tuesday, September 13, 2011

Publishing, Ebooks, and Saving Money

The world is changing. Used to be that a few large corporations held unassailable monopolies on what you could read. They decided what got published, and what didn't. Since they were in the business of making money, they reasonably made decisions to maximize profits. Thus some amazing prose from some obscure genius would get tossed out of the slush pile while some porn star's ghost-written memoir would be fast-tracked. I'm not ragging on porn stars, just pointing out that in the traditional model, the corporation had a limited number of opportunities and it chose what maximized profits.

Is this what you want?

If you don't yet own a Kindle or a Nook get one. If you've already got a tablet computer or smartphone it'll cost you nothing to download the Kindle application.

No, go do it now. I'll wait.

OK, now that you've got a Kindle you're going to want to put something on it. And if you don't have a bunch of free ebooks from Project Gutenberg, you're missing out on a huge value.

When you go out looking for free ebooks from Project Gutenberg, you may notice some other ebooks are for sale. Amazon sells lots of them and most of them are about $9.99 (or they were until Apple won the right of traditional publishers to charge more). If you keep looking, you'll see there are tons of books that are free. And others like my story, The Aristotelian, that are $0.99.

There are a LOT of ebooks for $2.99 and under. A whole lot of them. It boggles the mind how many. How come? Because of Kindle Direct Publishing a lot of writers are bypassing traditional publishers and selling directly through Amazon. All the jobs that traditional publishers did are being done by the authors themselves. Or not being done.

Traditional publishers have a name for this kind of thing, vanity press. And since it undermines their profits they've done their best to discourage it. Oh, Mr. Bookseller, you don't want to carry that title, it's self-published. Same for newspaper reviews. Like it has cooties.

And there's a grain of truth in that narrative. A traditional publisher pays for editing, an editor is supposed to go through the text and do proof-reading to flush out any typos. Self-published work can sometimes skip this step, and statistically, you're more likely to find typos. Moreover, an aspiring writer may be so in love with his story, s/he'll disbelieve any report that it's not wonderful. Writers are dreamers who tell lies for a living and before they'll tell you any lies, they tell themselves lies about themselves and the quality of their work. If any writer says otherwise, reread the last sentence. Hence, some self-published works are unworthy.

You can find lots of cheap ebooks, but you won't necessarily want to read all of them. Whereas $0.99 much money, there's time. An ebook must be worth the time it takes to read it. Plus the time it takes to decide to buy it, plus the time it takes to find it.

What to do? The Traditional Publishers have a solution they'd like to push on you. Simply pay them $9.99+ and they'll decide which titles are worthy and which are unworthy, and they'll decide what you will like, too. And they'll tell you to do things their way or you'll drown in an ocean of self-published dreck.

There is another way. I go to flea markets, yard sales, and thrift stores to save money. I also sort through bins of CDs at Dollar Stores. Looking for bargains is like hunting. You take what you find with no guarantee up front what you'll find. You have to enjoy the hunt to sort through nicknacks at an Estate Sale. If you watch American Pickers, Cash & Cari, or Antiques Roadshow on television, you'll understand. I realized just recently that schlepping through a long list of cheap ebooks is just like this.

But there's a difference. When you're at an Estate Sale, and your search turns up some unrecognized treasure, you snap it up for yourself. If there's two, you grab it, too. And you brag to your friends at what a great find you acquired. All they can do is envy you. Conversely, with ebooks there's no limit per customer. You can download it, and your friends can, too. Or your friends can report to you what treasures they've uncovered!

Everybody wins, except traditional publishers who'd rather charge you $9.99+ and tell you what to think.

Tuesday, May 24, 2011

The Aristotelian


This is an excerpt from The Aristotelian, on sale for the low, low price of $0.99.

Circumstances of the Inquiry


I was well into my studies in Trinity College when I was called home by my father. It was just a month after Mother’s funeral. Her passing was ghastly business. I cannot bring myself to express more than the fact that my brother was the one to find her body.

I found my father in his drawing room. Comfortably ensconced in a wing-backed chair, he faced the fireplace with a blanket over his legs. He was reading the small volume of Plato he kept in his coat pocket.

“I came as quickly as I could, Father,” I said, announcing my presence.

He looked up and slowly drew himself back from whatever realm it is where ideal forms reside. “Mycroft. Good. Have a seat. Let me look at you.”

I sat down in my usual place.

“No, sit in your mother’s chair. She has no further use of it.”

Mother’s chair was the twin of Father’s and it framed the other side of the fireplace from his. The fire grew warm on my legs as I waited for him to explain the letter he’d sent.

“I want you to reason with your brother, because I have found my own arguments ineffectual. I’m afraid that Sherlock has become an Aristotelian.”

I narrowed my gaze at this. Surely Father would not call me away on something so trivial. He understood my look.

“It is not as you are thinking. Sherlock has taken an unhealthy interest in ‘particulars.’ He’s been collecting all manner of botanical items, pollens, leaves, bits of soil. He’s even taken to collecting the ashes from guests’ cigars. I think he had acquired an unhealthy obsession.”

“I must admit that sounds a bit eccentric, but harmless in itself. Has he quit eating or abandoned his studies?”

“No. In fact, he’s become quite the violinist in your absence.”

“Finally,” I muttered, remembering the painful sounds he had made when last I’d been home. Returning to the problem at hand, I asked, “What then is the harm?”

“There are other things. He has started running with an unsavory crowd, equal parts criminals and policemen. I can’t say that I approve of his associations. I fear for Sherlock’s character.”

I’ve never had much cause to pay much attention to policemen. I thought them a rough lot and given the nature of their profession and their clientele, I had not sought out the friendship of any. I regard the police a necessary evil of civilization and I believe Father’s opinions were even less charitable.

There is a sort of unearthliness about my family. Mother kept the home and it’s a good thing, too. Otherwise, we’d have all starved to death of forgotten meals, or frozen to death having forgotten to light a fire. In her absence, Father had engaged a woman named Hudson to keep body and soul together.

This unearthliness tends to undervalue the necessary aspects of civilization. We take for granted the rough men in police uniforms at home who chase criminals and our rough men in army uniforms abroad who bear the unpleasant aspects of the white man’s burden. I rather think that the Empire would fall apart if a Holmes were put in charge of it.

Nevertheless, Sherlock’s associations with criminals and policemen were equally abhorrent in Father’s estimation.

“Aside from this Aristotelian obsession with particulars, and his somewhat base associations, has Sherlock taken up any vices you think injurious? Gambling, women, drink?”

Father sighed and shook his head. “Nothing of any consequence. He has recommended cocaine to dispel ennui, but the way it makes my heart race reminds me of my corporality. A Platonic dialogue is a much more fitting stimulation.”

“What would you like me to do, Father?”

“Talk to Sherlock. Try to convince him of the folly of his obsessive cataloging of phenomena, turn his interests from those aspects of human nature which are low and wicked. At the very least, try to pique his interest in astronomy or even physics. He has expressed an interest in enrolling in Sidney Sussex this fall as things stand now.”
I sniffed at this, grateful at least that he hadn’t expressed an interest in one of those colleges at Oxford. “If Sherlock will listen to sweet reason, I’ll dissuade him of his ‘Aristotelianism.’”

***

It is a simple matter of ordinate affections. One bears an ethical obligation to love the good and hate the evil. These just sentiments belong in the heart of one’s character. The cultivation of virtue is something good citizens of the Empire have pursued as long as there has been a British Empire--and before that the Romans and before them the Greeks understood this. I had to find a way to bring this to Sherlock’s recollection. For all learning is but recollection.

I found him in the stables, devilling about with several small glass jars collecting vile samples from the floor.

“Sherlock,” I strode toward him, hand extended in greeting. “How are you?”

He looked up, his eyes darting back and forth, to me, to his sample jar, to the pile of muck he’d been poking through. Automatically, he extended his hand to shake. When I noticed the state of Sherlock’s soiled hand, I quickly withdrew my own.

“What ho, Mycroft! You are a pip. You won’t want to shake my hand until I’ve washed it. Give me a moment.” He looked down again, and finding something of interest to him in the pile of dung before him, he shoved it into the jar and sealed it. “You are back from Cambridge, but not before visiting a locksmith and I see you arrived on the morning train and had eggs for breakfast.”

I brushed the incriminating brass filings from my sleeve and looked down to see the bit of dried egg yolk that I’d incompletely cleaned from my vest. Not wanting to disclose Professor Babbage’s project, I let his error about the locksmith pass uncorrected. “You’ll have to pick through my scat to ascertain which jam was on my toast.”

“Then it was Blackberry.”

“That was obvious from my remark. Now wash your hands and explain why my little brother has taken to picking through horse manure.” I tendered a half-hearted smile.
He chuckled as we made our way to the house and the pump. I worked the handle. The leathers had been replaced, because now it held its prime quite nicely. Sherlock rubbed his hands beneath the running water and worked extra lather from the soap up his wrists. Then he cleaned each of the jars, which he had taken pains to seal before we’d left the stable.

While he did this, I put thought to my brother’s actions. “Why are you interested in knowing what the horses in our stables have been eating?”

He dried his hands on a towel we kept beside the wash pan. “Not so much what they’ve been eating as when.” With his hands dry, we shook properly.

“You wish to know how long the hay was in the alimentary, my dear Sherlock?” I asked. Most of my vices can be attributed to Mother’s influence, but I charge my fondness for puns fully to Father’s account.

“No, how long the dung has left the alimentary, my dear Mycroft. I want the elapsed time since elimination.”

“And therefore infer when a horse passed a particular point?” I asked.

“Exactly.” The edges of his mouth twitched indicating he’d caught the double entendre.

“I presume your interest in bits of random flora in the area is similarly motivated.”

“I have taken an inventory of the wild flowers and weeds extending in a five mile radius from this point,” Sherlock said.

“That’s a lot of work. I doubt your interest is academic. Would you explain to me why you’ve undertaken this study?” I should not have bothered asking. I had a very good idea what his answer would be, but I didn’t want to deny him whatever catharsis saying it aloud could provide.

“To learn who killed Mother,” he said.

First Post

Welcome. This web site is intended to provide a launch pad for each of the stories of the Diogenes Club. If you're familiar with the canon of Arthur Conan Doyle's Sherlock Holmes stories, you'll recall that Sherlock Holmes told his friend Watson that the members of this club didn't do anything useful.

I think that Sherlock Holmes was able to eventually penetrate the secret of the Diogenes Club. But if he did, he didn't tell Watson. While most of the members of the Diogenes Club would feel right at home at P. D. Wodehouse's Drone's Club, a select few were occupied with exploits more technically demanding than Bertie Wooster's pranks.

I always thought most highly of Mycroft Holmes, but he only appeared in three stories of the canon. I'm aiming to remedy this. The first installment is "The Aristotelian" that consists of an explanation to the Duke of Denver (of Norfolkshire, not Colorado) of Mycroft's qualification for membership in the Diogenes Club.

The second installment is under construction. "Steamship to Kashmir" occurs seven years after "The Aristotelian" and it has another closed-room murder and an international manhunt.


Those more worthy than I: