Showing posts with label market niches. Show all posts
Showing posts with label market niches. Show all posts

Wednesday, June 5, 2013

Rashomon Overdose

Akira Kurosawa and Ron Howard both make movies. They both know more about film making in their little finger than I ever will--which is an accomplishment because most people don't store knowledge in pinkies.

In 1950 Akira Kurosawa made a movie called Rashomon about a crime and the court testimony about that crime. The crime is horrific--a rape and murder--and it is recounted from four perspectives. This was groundbreaking in 1950, because the story differs significantly depending upon who's telling it. It marks the beginning of the popularization of this key insight of Postmodernism: "truth" is always mediated through the subject who perceives it, interprets it, and recounts it.

In the wake of Rashomon we've seen a change in the parameters of storytelling. It's now cool and commonplace to show the same events multiple times through different eyes. And that's the big deal with the new season of Arrested Development. Each episode follows one character or another and tells a story showing the same events with the camera focused on that character. In early episodes, there are clues that something funny or even mystical is going on. In later episodes, the reader can infer what was going on by examining the same event from another character's point of view.

This is catnip for fan boys who can stop. rewind a bit, then examine each frame at a time. After I watched the last episode I felt like going back and watching the earlier episodes again knowing what I now know to pick up the things I missed the first time around.

It's like watching A Beautiful Mind, finding out that the girl is a fig-newton of Nash's imagination, then going back to confirm that she does not disturb the birds in the yard where she's running around them.

Aside: One of the ways to tell whether a photo has been faked is to look for people's reactions to the odd thing that's been added. When a honking huge flight of Soviet jets go roaring over Red Square, someone in the crowd is going to look up. Keep that in mind when you see something remarkable on the Internet.

The fact that the entire season of Arrested Development consists of a few events that are told and retold leads me to think that Arrested Development is suffering from a Rashomon overdose. I think it works because the series has a cult-like following, and here is something that the cultists can chew on.

I also think that it does not work so well for non-cultists. You have to care about the characters before you want to see the same events rerun several times from their several perspectives. The focus on the minutiae of each character's foibles detracts from the larger scope of the story. Does it do it too much? Yes and no. I call this note "Rashomon Overdose" because I think there's a more than optimal amount of retelling from diverse perspectives. It makes some people queasy and others nauseous while others who have built up a tolerance just want more.

There is something else going on here: narrowcasting.

If you can identify a cult and write a story that its cultists will love, you can make serious money serving this niche market. Amanda Palmer broke records for Kickstarter fundraising by reaching just 35,000 enthusiasts.

Felicia Day puts the emphasis on being able to reach your audience and stories with cult-following should be easier to reach.

The Netflix-Arrested Development hook-up can be wildly successful while drawing numbers that would mean instant-cancellation on a broadcasting network like Fox. 

The key is to keep your overhead low enough that you don't spend more money than your cult can pony up.

Monday, November 19, 2012

The Squeaky Wheel Gets The Shaft

 #34 If you are right and the group is wrong, nod, smile and slowly back away.

This is a Writers Mantra about writers' group etiquette.

If you are writing in this part of the 21st century, you've probably gotten the news that you should belong to a writers' group and you should run your prose past the other members before trying to publish your deathless prose.

I've been a member of a few writers' groups over the last decade or so and I wish I'd started sooner. You will find  prose that you think is perfectly acceptable can raise objections by one or more members of your writers' group.

Maxwell Perkins has been dead since 1947. In the intervening years no top-drawer editor has stepped in to take his place guiding literary talent through the shoals of a writing career. You need someone to tell you, "that doesn't work." And sometimes you really, really need someone to tell you that you just don't thank Hitler.

This is where a writing group is a very handy thing. Most mothers, siblings, or friends will read your stuff and pat you on the head saying, "Very nice dear." You might as well tape your manuscript to the refrigerator. Instead, you need someone who has an idea of what works or doesn't-work prose-wise. A person who writes is more likely to be that someone.

But there's a potential problem: Suppose you write stories wherein the protagonist solves crimes with two hard fists, and a hot gat. He likes his liquor straight, and his women pliable.

You'll do well if your writers group has a few manly men or right-thinking women (very, very far right-wing women). But you'll fail if the writers' group is chock full of pacifist, anti-gun, tea-totaling, radical feminists.

Writing is not a monolithic enterprise and what's catnip for some markets is dognip for others. And vice versa. A lot of what is called "bad writing" is just writing for a different market: Don't expect to sell your lesbian coming-out memoir to Zondervan.

In the ideal case, your writers' group will be a perfect reflection of your target market.

Often it is not, and that's the point of this mantra.

Holmesian readers expect Sherlock Holmes to draw some remarkable conclusion from something nobody else perceives. A non-Holmesian probably won't notice if this omission. Likewise, Science Fiction readers do not need to have certain SF tropes spelled out. I once had someone complain in writers group that he didn't know what an AI was.

Push this to the extreme. Suppose you are targeting a very narrow niche where everybody in that niche knows certain things and brings to the reading certain expectations. Further suppose that nobody in your writers' group is a member of that niche. You will get an earful.

Resist the temptation to argue. Resist the urge to vindicate yourself. You've asked the group for their opinion, they've given it, and you have to hear it.

Thank everyone for the feedback. You do not have to say aloud that you intend to ignore it. On another day they might be right.

Writers groups can be subject to groupthink. If you bring some prose to the group that's far enough outside their expectations, you'll catch flack because your prose doesn't match the groupthink. Since it's a groupthink, nobody will hear your reasons defending your prose. Thank everyone for the feedback, etc.

This works on the other side, too. When I feel the need to tear into someone who's written prose so wooden it is an insult to furniture I need to pause to ask myself why I think so:
  • Am I outside the target market?
  • Am I insisting the other write like I would?
If so, I should qualify my remarks accordingly.



Those more worthy than I: